Brand Loyalty made easy.
I’ll start by talking about peripherals. Rather than what samsung and Google are doing right now, where they make a smartwatch which is its own screen and battery and vibrator etc, and a seperate glasses with own contained stuff, why not let them share workload based on their unique positions on people. As far as spftware goes, it would be really cool to see a single app made to connect every platform: phone, glasses, watch etc. That app contains within it modules similar to the core phonebloks idea for sport, weather, fitness etc. So the App is just an app on the phone but is OS on the glasses and watch. If you’re sensible about design and make each peripheral do what it should do (glasses be a screen, watch be navigation buttons, glasses be sound, watch be vibrator, etc) you end up saving a lot of room inside both products. Rather than having each product exist on its own with own complete set of everything. Sell both as a package to talk to each other and with the phone which lives in your pocket always as a computer for the computation, where User Interface is the watch (as well as classic watch function) and screen is the glasses. WHEN THE THING GETS REPLACED BY NEWER MODELS, users are given a discount on the newer model. Not the immediate newer one, but the one 2 or 3 models down the track. Incremental changes are always negligible and only drives E waste, but if you got a large discount on the 3 years’ time product, when your one will be going out the back door anyway, that makes brand loyalty really really strong. I don’t know why no one does this.Say you sell these things with a mark-up of $100. If you gave someone a $50 discount on the 3rd gen model you STILL MAKE $50, plus retaining brand loyalty.
Let’s spin your last thought a bit further…… If you would give a fifty-dollar-discount for a New blok, if customers would send back their old Bloks you could sell the old blok again for maybe 30 dollars and gain more revenue. Or better follow the community aspect and let customers (members) sell their old bloks in a community-marketplace like ebuy:-) . The community could be built-up like a social network,where members could show their devices,share or sell bloks as well as ideas. The advantage in marketing would be that providers of bloks could adress their customers at the right place and the right time and get feedback.
I’m not sure if brand-loyalty is the right target for that project, because the advantage for users is the modularity. Maybee you could use/create a kind of synergies between different bloks of one manufacturer to create a kind of brand-loyalty.
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