Changing consumer behavior regarding plastic bags
We have been working with WWF South Africa, the Two Oceans Aquarium and two SPAR Western Cape grocery stores to understand consumers behaviour regarding plastic shopping bags.
Have a look at the posters – which would change your behaviour?
In the UK they recently introduced a small charge for plastic bags (£0.05). All large shops must charge this and it has massively cut down on the number used. Strong reusable bags are also available for around twice the single use bag fee.
They have been charging for plastic bags for many years now in South-Africa, the problem is that people really don’t mind paying that small fee. Everyone just became use to it.
This study want to prove that if you provide a bigger economic incentive, how will it change consumer behaviour.
Interesting. The charge cut usage here by something like 85% overnight because people didn’t want to pay the extra. Perhaps as time goes on everybody will just get used to the charge and consumption will go back up.
I use “harder” reusable bags or just my backpack at the store thats a good way to not having to buy plastic bags here in Sweden. our bags cost between 2 – 5 sek which is good that they cost but not good enough so i prefer not getting any bags at all.
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